Site Selection

Analyze site viability, specifically desirability of location and feasibility of brand/design for local market.

Target Market Analysis

Identify the customer/consumer based on comparable data and market intelligence.

Brand Development

Concept project brand identity to be tied directly into overall design and carried throughout the interiors.

Programming Strategy

Execute the appropriate elements of the project. From unit mix to room ratios, amenity packages, space planning and key exterior elements.

Space Planning

Develop overall interior layout plan to create optimal flow and orientation.

Design Development

Establish design intent, reflecting target market and brand image.

Conceptual Design

Further develop concepts that will singularly identify product, creating cohesion among spaces and brand.

Residential Layout Planning

Work alone or with project architect to develop optimal elements and layouts.


Schematic, Design & Construction Documents

Provide all relevant architectural and construction documents, as necessary.

Furnishings Selections

Create and execute a soft design plan of furnishings, art, lighting and accessories.

Finish & Material Selections

Source and select elements that stand out in the market and create a cohesive and compelling story.

Custom Art Installations

Concept and execute elements which uniquely reflect the brand.

Custom Furniture

Concept and execute furniture elements unique for the space and brand.

Fixture, Hardware, and Equipment Selection

Source elements to help refine the project narrative and enhance the experience of the space.

Marketing Strategy

Assist in development of product packaging for collateral and website and create strategy for initial market launch with media and events.

Realtor Selection

Create short list of prospective brokers, interview and make recommendations for the project sales team.


Model Unit / Home Staging

Design and execute an aspirational furnishing plan for models that speaks directly to target market and represents the project brand.

Sales Office

Design and execute sales office for on-site sales team to showcase product and establish project brand identity.

Installation Management

Oversee installation of all furnishings for designated spaces.

Marketing/Graphics Firm Selection & Management

Create short list of firms for consideration, interview and make recommendations for team. Manage team through project launch.


Identify products and services that can be used to reinforce the project brand in the market.

Strategic Partnerships

Identify potential partners for crossover marketing, brand building and public relations opportunities.

Remodeling & Renovation

Utilize all necessary services to provide complete plan for a remodel or renovation project.

Punch List Creation and Oversight

Create punch-list for designated spaces and oversee completion with on-site construction representative.